We have been in the Amazon Aggregator market from the very first minute. We’ve reviewed thousands of business, managed transactions of all sizes and learned the dos and don’ts in operations. We’ve developed one of the most stable data driven investment approaches and negotiated complex deals. And we have seen first-hand the challenges that Sellers faced in the exit process. Due to a lack of experience, an unstable exit approach and lack of knowledge about the value driver of their business, Sellers rarely achieved the best possible exit price and terms. They made mistakes that can be avoided with the right preparation, knowledge and approach. That made us build The Bridge.

One Seller described the challenges he faced like this: “Being unexperienced in selling my business working with highly experienced Aggregator felt like David vs. Goliath. I was David.”

Almost all owner of Amazon businesses have no experience in selling a business. This leads to major uncertainties around pricing, payment terms and contractual risks. Most seller have major concerns about the Earn-Out component that is based on the operational expertise of the specific Aggregator. For a good reason: while there are Aggregators with strong operational expertise, others lack that experience. Choosing the right / wrong partner can cost or earn additional millions ($/€) in earn-out.

The Bridge provides Sellers the stage and support to achieve the perfect exit. We know the Aggregator business model and Amazon marketplace inside out. Ware always up to date on the state of the Aggregator market, we know all Player, we know how Aggregators evaluate businesses and what makes a specific business valuable to them.